Kedran Brush

Developing a strong company culture and leading a cohesive team are critical to entrepreneurial success, but many leaders struggle with these challenges, especially in a remote work environment. How can you foster collaboration, build trust, and ensure your team thrives while aligning with your company’s vision?

For entrepreneurial marketer Kedran Brush, creating an empowering company culture was a top priority from the start. Drawing on her experience as a corporate executive, Kedran fostered transparency, collaboration, and accountability within her small but dedicated team. She focused on hiring individuals whose skills and personalities aligned with the company’s values, ensuring they could adapt to the challenges of remote work. By fostering open communication, encouraging personal responsibility, and holding regular strategic planning sessions, Kedran built a culture that empowered employees to make decisions, learn from failures, and support one another in achieving shared goals.

In today’s episode of The Decision, Robert Hartline and Eric Jackson talk with Kedran Brush about her leadership philosophy and strategies for building a productive company culture. Kedran shares her self-discoveries following her involvement with EO, how she identifies her ideal clients, and the common marketing mistakes companies make.

Quotable Moments:

• “I subscribed to the thought process of I’d rather…try and fail than not try at all.”
• “Once I said the words out loud and made the commitment, I was like, ‘All right, let’s go.’”
• “It’s okay not to have all the answers. It’s okay to know that you can rebound.”
• “You have to be willing to have a multifaceted strategy and approach.”
• “It’s an enormous responsibility when people entrust not only their careers but their families’ livelihoods in your hands.”

Action Steps:

1. Embrace decisiveness and commitment: Kedran Brush highlights the importance of being decisive and fully committing to decisions once made. This approach mitigates the paralysis of overthinking and propels progress, addressing the challenge of uncertainty in entrepreneurial ventures.
2. Prioritize team culture and fit: Kedran emphasizes the significance of selecting team members who align with the company culture and values. This ensures everyone shares a collective vision, fostering a cohesive environment conducive to success and mitigating internal conflict.
3. Maintain transparency and empowerment: Kedran practices transparency with her team, involving them in decisions and empowering them to make choices. This builds trust and accountability, enabling a shared sense of ownership and fostering a resilient, self-sufficient team dynamic.
4. Adopt a multifaceted marketing strategy: Kedran underscores the necessity of a comprehensive marketing approach beyond a single tactic. This reflects the evolving consumer landscape, where diverse touchpoints are crucial to effectively engage and convert audiences.
5. Leverage continuous learning and adaptability: Kedran’s experience highlights the need for continual adaptation to industry changes, such as technological advancements and shifting consumer behavior. This fosters resilience and innovation, turning potential challenges into opportunities for growth.