Second First

Second First® provides programs specializing in the Second-In-Command (COO, Chief of Staff, Integrator, VP, etc.) of entrepreneur-led companies. We transform the partnership between entrepreneurs and their Second-In-Command leaders through one-on-one coaching and a peer mastermind membership.

The Second-In-Command role is uniquely challenging and deeply isolating. Historically, operators have only had access to enterprise-level organizations focused on Fortune 500 problems. Second First fills this gap by equipping right-hand leaders with the specific skills and support they need to become true force-multipliers for entrepreneurs, driving growth in 7–8 figure entrepreneurial companies.

Second First also partners with Entrepreneurs’ Organization chapters to provide a parallel membership for their key executives, delivering expert trainings, peer support, and ready-to-use tools for EO members’ most important employees.

FORUM TOPICS

• The Right Fit: Identifying, hiring, and onboarding your Second-In-Command
• Elevate Your Partnership With Your Second-In-Command in 3 Steps
• Your Force-Multiplier: Do you need an EA, COO, or Chief of Staff?