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Sherry Deutschmann

From Aspiring Singer to Eight-Figure Entrepreneur – Sherry Deutschmann

Sherry Deutschmann is the Founder and CEO of BrainTrust, a company dedicated to helping women entrepreneurs grow their businesses. Before founding BrainTrust, she was the Founder and CEO of LetterLogic, which she scaled to $40 million before selling it in 2016. LetterLogic was named an Inc. 5000 company for 10 consecutive years and was featured in the New York Times, Business Leaders, Fast Company, and Forbes. As a serial entrepreneur, author, and advocate for employee-centric culture, Sherry was honored by President Barack Obama as a White House Champion of Change in 2016.

Here's a Glimpse of What You'll Learn

  • Sherry Deutschmann talks about moving to Nashville to become a singer — and her venture to find a career
  • How Sherry stumbled into entrepreneurship
  • Sherry’s experience joining EO and building an employee-centric business
  • The consequences of selling LetterLogic — and how Sherry’s forum helped her navigate them
  • Advice for coping with a business sale
  • Wisdom for new EO members: be honest and vulnerable

In This Episode

Many entrepreneurs are influenced by their early career experiences and build businesses that reflect the values and goals they’ve gained along the way. Yet upholding these initial principles can be complex when encountering obstacles during your journey. One of Nashville’s most admired entrepreneurs is a testament to humility, empathy, and resilience.

With $200, a high school education, and a toddler, Sherry Deutschmann moved to Nashville to pursue a singing career. Having overestimated her abilities, she was forced to find another career path to pay the bills. After approaching her sales manager with an idea to boost customer satisfaction through employee engagement, Sherry realized she was undervalued, which led her to build a company on employee equity. The business was an admired success, but a sales offer left her feeling betrayed by a trusted team member. Joining EO and requesting help from your forum helps you foster an empathetic employee culture and navigate emotional business sales.

In today’s episode of The Decision, Eric Jackson and Robert Hartline invite Sherry Deutschmann, the Founder and CEO of BrainTrust, to speak about her versatile career trajectory. Sherry discusses building an employee-centric company, how new EO members can gain valuable insights, and her reluctance to fully accept EO.

Resources Mentioned in This Episode

Sponsored by:

This episode is brought to you by EO Nashville.

The Entrepreneurs’ Organization (EO) is a high-quality support network of nearly 15,000 like-minded leaders from over 60 countries.

EO helps transform entrepreneurs’ lives through life-enhancing connections, shared experiences, and collaborative learning.

EO Nashville is the largest EO chapter in the US, third in the world, and has the most female members of any US chapter.

To learn more about how EO Nashville can benefit you, visit eonashville.com.

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