Jacob Greer

From Side Hustle to Industry Disruption – Jacob Greer

Jacob Greer is the Founder of 6th Man Movers, a fully licensed, bonded, insured, A-rated, and BBB-accredited moving company. He is also the Owner of Custom Fundraising Solutions Nashville, which provides fundraising options for coaches and school directors. As a service-driven entrepreneur, Jacob is a member of EO Nashville, a supporter of Safe Haven — an organization combating homelessness — and an advocate for Musicians Corner, a cause supporting artists and parks throughout Nashville.

Here's a Glimpse of What You'll Learn

[1:03] How Jacob Greer ventured into the moving business
[9:33] Jacob shares how he transitioned his business from a side hustle to a full-time operation
[14:40] The decision to launch a second company
[22:12] Leadership strategies for managing a moving company
[28:16] How Jacob’s EO forum helped him manage two businesses
[32:07] Advice for getting involved in EO

In This Episode

Modern hustle culture has led entrepreneurs to pursue multiple figures in revenue growth at all costs. Yet, some businesses can’t scale to this level. Instead, diversifying your revenue can help you achieve your entrepreneurial growth goals. Find out how a passionate entrepreneur built and managed two separate businesses.

Service-oriented entrepreneur Jacob Greer always enjoyed engaging in side hustles like landscaping and moving, so when presented with an opportunity to launch a moving business, he jumped at the chance. Jacob soon discovered the challenge of developing a scalable business model in the moving industry and, inspired by a client, launched a fundraising business to supplement the industry’s seasonality. When operating multiple businesses, Jacob advises identifying and leveraging seasonal trends in both industries, ensuring you can maintain consistent revenue.

In this week’s episode of The Decision, Robert Hartline and Eric Jackson chat with Jacob Greer, the Founder of 6th Man Movers and Owner of Custom Fundraising Solutions Nashville, about owning and operating two businesses in separate industries. Jacob shares how he transitioned his side hustle into a full-fledged business, his leadership strategies for managing a moving company, and how his EO forum helped him manage two diverse businesses.

Quotable Moments:

“Disrupting the industry in moving is revolutionary: showing up on time, being in uniform, having a smile during a hard moment.”
“The side hustle was never meant to be the main hustle; it just ended up being that way for me.”
“Hard work is either something you got from your parents or you don’t.”
“These businesses are here to serve us; just keep that in mind.”
“If you love music, you really have to have something else going for you to pay the bills.”

Action Steps:

Make showing up on time and ensuring a consistent team appearance a priority for your business: This approach turns basic expectations into a competitive edge.
Ask open-ended questions to customers to tailor your service to their needs: This creates memorable experiences and demonstrates understanding beyond the service provided.
Evaluate opportunities for diversification and growth within your industry, but approach with caution: Jacob Greer’s foray into a second business highlights the importance of leveraging current capabilities while also seeking EO forum guidance for various perspectives.
Understand the broader context of your service interactions and the emotional state of your clients: Acknowledging that moving isn’t just a physical task but an emotional journey can lead to more empathetic and effective service.
Embrace the value of community and peer advice to guide you through tough decisions: Entrepreneurial support groups like EO can assist in navigating complex business decisions effectively.