Grant Rosenblatt

Grant Rosenblatt – The Future of Tourism in Nashville

Grant Rosenblatt is the Founder of Honky Tonk Party Ventures, the country’s fastest-growing tour company, which includes the Honky Tonk Party Express, Bar, Shuttle, and Shop. With over 18 years of experience in B2B and B2C sales, marketing, and event planning, he was the Director of Marketing at Joyride Tours, LLC, a point-to-point on-demand transportation service. Grant has pioneered the “transportainment” industry, which focuses on open-air vehicle concepts and experiences for bachelorette groups, corporate events, and adult-themed tours.

Here's a Glimpse of What You'll Learn

[2:15] How Grant Rosenblatt was introduced to EO
[5:54] Grant’s experience with the slow decline of business during the first few months of the pandemic
[10:05] The origin of the Honky Tonk Party Express and its evolution from a golf cart business
[15:40] How city regulations impacted Grant’s party bus business
[21:24] Grant talks about the future of Honky Tonk Party Ventures
[23:32] Grant’s evolution as an entrepreneur and leader
[26:39] The benefits of AI and its impact on Honky Tonk Party Ventures

In This Episode

In a rapidly changing market, entrepreneurs must adapt to new regulations and external crises that threaten their business operations. With mounting expenses and a rapidly declining income, how can you navigate the uncertainty and bounce back?

Entertainment and event management expert Grant Rosenblatt found himself in the middle of a crisis when Nashville’s pandemic shutdowns halted his business. During this time, he withdrew from EO but monitored his business closely. By staying connected to his customer base through social media and maintaining a flexible mindset, Grant maintained his business growth. When Nashville reopened, he saw a surge of demand, particularly from bachelorette parties. Despite facing tough city regulations, Grant remained focused on providing a unique customer experience and rejoined EO to share his experiences. He advises entrepreneurs to stay adaptable, remain resourceful, and listen to customers to understand their needs.

In today’s episode of The Decision, Robert Hartline and Eric Jackson speak with Grant Rosenblatt, Founder of Honky Tonk Party Ventures, about how he scaled his tourism business during economic shutdowns. Grant shares how he has embraced AI in his marketing efforts, his future plans for the business, and his professional growth trajectory.

Quotable Moments:

“I remember seeing the revenues go here, stop March 15, hit the bottom, and go flat line.”
“We were still getting phone calls. Bachelorette parties, sugar groups, they did not care about COVID.”
“The biggest crime that I ever committed was being successful, and the city didn’t like it.”
“These girls ride our bus because this is their two-hour safe space that they get to be themselves.”
“The evolution from want-to-preneur to entrepreneur is a lot more responsibility, risk, and management.”

Action Steps:

Embrace flexibility in business operations: Adapting to unforeseen challenges, like the COVID-19 shutdowns, allows businesses to stay afloat during crises. Flexibility ensures that you can pivot quickly when external factors disrupt your operations.
Focus on customer engagement through social media: Engaging with customers through social media platforms can help businesses maintain visibility and loyalty. This strategy keeps customers connected to your brand, even when physical interaction is limited.
Listen to your customers to understand their needs: By learning from customer feedback, you can create experiences that resonate with them. Listening helps tailor services to what customers truly value, leading to better retention and growth.
Prepare for regulations and city ordinances: Proactively understanding potential regulations ensures you’re prepared for changes that may affect your business. This foresight can help minimize disruption and ensure compliance in the face of new rules.
Incorporate AI into your marketing strategy: Using AI tools can streamline your marketing efforts, automate tasks, and enhance customer targeting. Integrating AI allows you to stay ahead of competitors by optimizing efficiency and personalizing customer experiences.