Luke Freeman

Squashing Ego and Embracing Authenticity – Luke Freeman

Luke Freeman is the President of Wizard Creations, a branded merchandise agency recognized among ASI’s Top 25 fastest-growing promotional product distributors. He has led Wizard Creations to collaborate with major brands like Coca-Cola, Ford, and Carnival Cruise Lines. Luke was recognized by the South Florida Business Journal as a 40 under 40 honoree and serves on six non-profit boards and as a partner in four companies throughout various industries.

Here's a Glimpse of What You'll Learn

[1:24] How EO eased Luke Freeman’s relocation from South Florida to Nashville
[6:44] Wizard Creations’ origin story and Luke’s early exposure to branded merchandise
[9:35] Luke’s decision to appear on Billion Dollar Buyer and the resulting emotional fallout
[20:24] The challenge of maintaining roots in South Florida while building a new life in Nashville
[26:48] Luke talks about launching the 528 movement and its upcoming adult summer camp event to foster connection and healing

In This Episode

Some entrepreneurs reach a point where external achievements don’t align with internal fulfillment. From flashy branding and business wins to public visibility, it’s easy to appear accomplished while quietly struggling behind the scenes. How can you move forward when your personal brand takes an unexpected hit?

After appearing on a reality TV show that publicly misrepresented his personal and professional brand, branding expert Luke Freeman experienced an identity crisis characterized by self-doubt, depression, and deep introspection. Through the support of his EO forum, trusted mentors, and spiritual coaching, Luke leaned into vulnerability, redefined success, and embraced personal healing and community leadership. Rather than avoiding discomfort, he recommends embracing it to drive personal and professional growth.

Tune in to this episode of The Decision as Robert Hartline and Eric Jackson welcome Luke Freeman, the President of Wizard Creations, to discuss how he experienced personal transformation after public humiliation. Luke shares his early exposure to branded merchandise through his parents’ business, his new venture that fosters emotional connection and healing, and his move from South Florida to Nashville.

Quotable Moments:

“To you, much is given, much is expected. And when you give, it comes back tenfold.”
“We left our whole life, my wife’s family… and the ups and downs, they were just there.”
“I thought that reality TV was reality, but they changed my words and flipped it up.”
“God’s gift He gave me was to connect, unite, and bring people together to share stories.”
“Lean into that pain, lean into that discovery of what is causing this internal unhappiness.”

Action Steps:

Lean into discomfort and self-reflection: Personal growth often begins where comfort ends, especially for entrepreneurs facing internal misalignment. By exploring unresolved emotional patterns, you open the door to deeper fulfillment and clarity.
Surround yourself with like-minded peers: Joining communities like EO connects you with others who understand your entrepreneurial journey. These networks provide structure, mentorship, and emotional support during both highs and lows.
Invest in a visionary-integrator partnership: A strong integrator can balance your visionary energy and help execute your business goals with precision. This dynamic has been transformative for many entrepreneurs.
Be intentional about your personal narrative: Controlling your brand story — especially in public-facing opportunities — helps preserve authenticity and avoid misrepresentation. It’s crucial to vet platforms before sharing your truth.
Create space for emotional and spiritual wellness: Events like retreats and coaching programs offer the chance to reconnect with yourself and others on a deeper level. Building these into your life sustains long-term well-being and joy beyond business success.