Elizabeth Moss

The Emotional Journey of Selling Your Business – Elizabeth Moss

Elizabeth Moss is the Founder of Caregivers by WholeCare, a licensed, non-medical home care service provider that improves the quality of life for seniors and disabled people. She sold the business in 2020 during the caregiver shortage crisis. Elizabeth is now the Co-founder of CareCrown, which helps home care providers retain their staff through rewards and recognition. As a two-time entrepreneur, Elizabeth is a board member of NAWBO (National Association of Women Business Owners) Nashville.

Here's a Glimpse of What You'll Learn

[1:19] Elizabeth Moss shares her experiences in three separate EO forums
[9:12] Elizabeth’s personal and professional life before EO — and how she discovered the organization
[11:25] Why Elizabeth sold her business and how she communicated the decision to her forum
[20:28] How the pandemic altered Elizabeth’s business sales process
[24:07] The emotional aspect of selling a business
[29:38] What is open coaching, and what’s next for Elizabeth?
[35:32] Advice for maximizing the benefits of the EO forum experience

In This Episode

No matter how solid your business plan is, there will always be setbacks in the process. Knowing how to navigate them with grace and stride is crucial for sustaining your end goal. How can you communicate these challenges to your EO forum to move forward?

Resilient entrepreneur Elizabeth Moss established an exit plan for her business from the beginning, conducting research on industry trends and dynamics to identify an ideal sale date. However, uncommitted buyers, poor leadership, and the pandemic created unexpected challenges that caused Elizabeth to doubt her plan and entrepreneurial capabilities. Additionally, she struggled to find an ideal forum to confide in, having joined and left three forums before finding a group of supportive women. Through open coaching, Elizabeth could share the emotions associated with selling her business, allowing her to work through it effectively.

In today’s episode of The Decision, Robert Hartline and Eric Jackson speak with Elizabeth Moss, the Founder of Caregivers by WholeCare and Co-founder of CareCrown, about her business sale process. Elizabeth shares the significance of EO forums in personal and professional development, the power of vulnerability in entrepreneurship, and the importance of making decisions aligned with your needs.

Quotable Moments:

“It’s about getting our needs met or not, and it’s up to us to get our own needs met.”
“It takes a brave one to speak out that this is not working for me.”
“I was ready to sell. I’d been in crisis management for five months straight, and it was draining.”
“I could see how I was reacting from this hurt little girl place from my childhood wounds.”
“We get in our head, and we start thinking it’s not enough, or I can do better, but yet I feel limited.”

Action Steps:

Set clear intentions for your business goals, reflecting on timelines and industry dynamics: Setting intentions allows entrepreneurs to create a focused path toward their objectives.
Engage in EO forums and leverage the peer-to-peer learning model for business and personal growth: Collaboration and shared insights in forums offer a wealth of knowledge and support, helping entrepreneurs navigate complex situations.
Communicate effectively with peers and partners to ensure mutual understanding and alignment in all business matters: Communication prevents misunderstandings and aligns team efforts.
Examine the emotional drivers behind your business decisions to ensure they align with your values and long-term vision: Understanding emotional underpinnings can lead to more grounded and authentic business choices.
Take proactive steps in building connections and networking within the EO community to maximize personal and business development opportunities: Networking within EO not only provides support but also offers diverse perspectives and resources that can be pivotal in critical decision-making.