Kyle Bush

Unlocking Entrepreneurial Growth – Kyle Bush

Kyle Bush is the Co-owner and CEO of Cumberland Creative, an award-winning content creation agency that conveys brand stories through high-quality creative content. He is passionate about exploring the human experience through video. Before co-founding Cumberland Creative, Kyle was a Creative Strategist at Jump Goat Media.

Here's a Glimpse of What You'll Learn

[1:53] How Kyle Bush joined EO
[2:58] Kyle’s impetus for founding Cumberland Creative
[5:44] The secret to thriving in the video industry — and how video storytelling impacts brand-building
[10:18] Exposing vulnerability in video storytelling
[14:22] How Kyle gained momentum in his business and navigated hurdles in his partnership
[20:24] Kyle talks about hosting an emergency EO forum meeting
[22:00] What Kyle learned from implementing EOS into his business
[30:59] Practical advice for identifying visionaries and integrators
[37:31] Kyle’s upcoming documentary project
[39:54] How to get the most out of EO: own your experience

In This Episode

Entrepreneurs face countless decisions and dilemmas, causing some to become overwhelmed and avoid or delay handling them. However, continuous evasion leads to burnout and potential business failure. When it feels as though you’re stretching yourself too thin, how can you find a path forward?

Video content creator and entrepreneur Kyle Bush launched a promising business model that allowed him to conceptualize and sell videos while his partner directed, filmed, and edited them. Yet Kyle didn’t plan for sustainability and struggled to navigate partnership dynamics and place people in the appropriate roles. After implementing EOS into his business, he realized he lacked a visionary to execute the company’s ideas and processes. Requesting an emergency meeting with his EO forum allowed Kyle to hire an integrator and build a leadership team. He advises gaining support from your EO forum to help you evaluate any business decision.

Tune in to this episode of The Decision as Robert Hartline and Eric Jackson host Kyle Bush, the Co-owner and CEO of Cumberland Creative, to talk about how he overcame entrepreneurial challenges through EO. Kyle shares the value of mentorship, the nuances of brand storytelling, and how to own your EO experience.

Quotable Moments:

“The biggest impact is reflecting on their story and how far they’ve come. That can be really empowering.”
“I feel like I have a thousand decisions I’m trying to make right now.”
“EO has been great for… realizing I’m not alone.”
“I love going out and selling big deals, meeting with people, being out and about, and just trying to drum up opportunities.”
“It’s intoxicating; it’s a magical experience whenever there’s a really powerful story.”

Action Steps:

Embrace mentorship and networking: Engage actively in networks like EO and seek out mentors who have achieved what you aspire to accomplish. This approach provides guidance, accelerates learning, and helps navigate challenges by learning from others’ experiences.
Leverage the power of storytelling: Create a compelling “Who We Are” video for your business, focusing on your company’s story and values. This helps humanize your brand and connect emotionally with customers, addressing the challenge of standing out in a crowded market.
Align roles with strengths: Evaluate and adjust your leadership team’s roles to ensure they align with their strengths and capabilities. Defining responsibilities can improve performance and satisfaction, optimizing the team’s effectiveness.
Invest in personal development and self-care: Take time to reflect on your personal goals and the areas where you feel burnt out, and make adjustments to prioritize self-care. This allows you to sustain long-term motivation and avoid burnout.
Focus on purpose-driven work: Identify what aspects of your work ignite your passion, and strive to integrate more of these into your business activities. Engaging in work that aligns with your purpose enhances fulfillment and drives success.